The Diploma in Mass Communication is designed for those with an interest in the communication and media industries - including journalism, film and television, multimedia design, advertising, photography, public relations and marketing. Prospective students must have a sincere desire to pursue a media career and a willingness to be involved in all parts of the programme.
Students undertaking this programme will be exposed to professional writing and communication techniques for the public relations, advertising and broadcasting industry.
Throughout the programme they will be guided on the basics of media laws and ethics, communication and management skills, in order to help them fully conquer the industry, the technicalities and skills needed for them to excel.
Students in this programme will also be taught design skills, presentation skills, communication skills, writing skills and management skills, to further equip them in the everchanging and competitive communications industry.
Students who have completed this programme are expected to have been fully exposed to professional writing techniques which they can apply in the future when they are involved in the public relations, advertising and broadcasting industry. On completion, students will have fully grasped the basics of the media, the laws and ethical values, the communication and management skills needed, and able to apply them in their future careers and further succeed in the industry.
Students will be fully equipped with exceptional design skills, presentation skills, communication skills, writing skills and management skills to apply in the everychanging and competitive public relations, advertising and broadcasting industry.