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  Bachelor of Marketing Management
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Bachelor of Marketing Management
  About the course

The programme provides a professional level of education for potential and current managers, and is designed to give students skills, knowledge and attributes that will assist them to develop as productive and socially responsible managers. Its structure provides flexibility for students to select marketing courses to suit their interests, capabilities and occupational aspirations, and to extend their professional knowledge by undertaking a second major.

This programme is designed to educate and develop capable professional marketeers, some of whom may aspire to manage commercial activities in industry, consumer service or product organisations in a competitive and changing global economy. Graduates often enter companies as marketing services trainees, marketing or brand manager assistants, and retail and commercial sales people.

  Subjects may offered
Study in Malaysia
Bachelors Degree
Business Information System
Business Law
Business Communications
Consumer Behaviour
Organizational Behaviour
International Marketing
Marketing Research
Environmental Issues in Business
Sales Management
Strategic Marketing
Human Resource Management
International Management
Marketing Professional Practice
Retail Marketing Distribution
Strategic Management
Business Capstone
Business Ethics
Marketing of Services
International Management
Managing Change
  Expected Fee, Duration & Entry Requirements

Malaysia Courses

  Expected Fee : RM 35,000 - RM 50,000
  Duration : 3 Years
  Entry Requirements : STPM, A-Levels, UEC, Matriculation, Diploma or related
Courses offered in Malaysian Universities
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